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Kim and Charles Petty..'s Articles in Business

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  • The Lazy Person Secrets to over Night Wealth and Fame
    There are so many simple, yet really sure-fire ways of acquiring wealth, it's a wonder everybody with even the least bit of ambition isn't already rich. When you come right down to it, the only things needed for anyone to make bundles of money are the long-range vision and the energy to put a money-making plan into force.
  • How To Get Free Advertising By Participating In E-mail Discussion
    How To Get Free Advertising By Participating In E-mail Discussion Lists Posting messages to e-mail discussion lists is a great way to get free advertising. An e-mail discussion list is a group of people connected together via e-mail that can communicate with one another.
  • Cross Promote Online For Maximum Profits
    Cross promoting is when two or more businesses promote their products or services together. I try to find businesses that have the same target audience, but are not in direct competition with my business. Doing cross promotions with other businesses increases your profits, sales, and beat your competition.
  • Remind Your Customers
    If you don't remind your customers that you are still in business they may forget. Repeat customers are the lifeblood of any business. Below are three effective strategies you can use to remind your customers that you are still in business and get them to buy over and over again.
  • Follow-Up With Freebies
    It's important to follow-up with potential online customers. Following up with them can increase your traffic and sales. The more times people see your ad, the greater chance they will buy your product or service.
  • 10 Killer Ways To Make Your Ad Sell
    1. Use plenty of examples in your ad copy. This will allow your whole target audience to understand your pitch completely.
  • 10 Ways To Sell Your Ad Space Like Crazy
    1. Give your customers a discount when they spend over a certain dollar amount for ad space. You can also apply this tip to the amount of ads they buy.
  • 10 Tips For Writing A Profit Producing Ad
    1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.
  • 12 Ways To Outsell Your Competition
    The keys to outselling your competition is to compare your product to theirs. When you find the differences between products, use your findings to improve your product. Below are 12 things you can compare and improve upon to outsell your competition.
  • How to write "Order Pulling" Ads
    The most important aspect of any business is selling the product or service. Without sales, no business can exist for very long. All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.
  • 10 Ways To Catapult Your Sales
    1. Swap endorsement advertisements with other web sites. Endorsement ads usually pull more sales and traffic than regular advertisements.
  • 10 Seldom Used Freebies That Can Increase Your Traffic And Sales
    1. Checklists-Create a list of things to check for a particular process related to your business's topic. Ex: a checklist for creating a web site.
  • 10 Tips For Running A Profitable Web Site
    1. Address your targeted audience on your business site. Example: "Welcome Internet Marketers". If you have more than one, address them all.
  • 6 Payment Offers That Sell Like Crazy
    The way you structure your payment offers can increase your sales. I'm not talking about the way people pay like credit cards, digital payments, checks, and cash options. What I'm taking about is can your customers try before they buy, pay later, make payments, do they get a rebate, etc. Below are six payment offers that will sell like your products or services like crazy:
  • 16 Things To Check Before Joining Someone Else's "Pay Per Sale
    16 Things To Check Before Joining Someone Else's "Pay Per Sale" Affiliate Program
  • 5 Ways Your Business Can Benefit From Online Auctions
    It seems as if everyone is talking about online auctions. And why not. There are thousands of online auctions on the internet with more popping up everyday. People love them because they can usually find great bargains. Businesses are now also seeing the benefits of online auctions. Below are five ways your business can benefit from online auctions.
  • 10 Ways To Profit In An Uncertain Economy
    1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them.
  • 10 Motivational Triggers That Make People Buy
    1. People want to make more money. They may want to start their own business, get a higher paying job or invest in the stock market. This will make them feel successful.
  • Make Big Money in real estate
    Real Estate is one of the oldest forms of investing known to man.
  • 10 Amplifying Ways To Turn Up Your Sales Volume
    1. Make your potential customers forget about the competition. Just tell them to forget with a factual and believable reason why they should.
  • 6 Ways To Keep Your Online Customers Away From Your Competition
    1. Stay In Touch
  • 42 Deadly Ad Copy Sins That I've Made
    I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.
  • 10 Things You Should Know Before You Bid On Business Product
    10 Things You Should Know Before You Bid On A Business Product From An Online Auction
  • 12 Ways To Create An Order-Pulling Niche
    A niche is something that sets your business apart from your competitors. To compete with other businesses nowadays, especially online, you need a unique niche. Just make sure your competitors are not using the same niche. Below are twelve ideas you could use to create an order pulling niche.
  • How to write " General" Articles
    Let the readers know what is in store for them by the " blaze" in your first paragraphs of an article. There are two kinds of articles; those which cover things in general and can be published at most any time, and current events. The best place to start with these kind of articles is the local newspaper with a goal of syndication to many other media.
  • 10 Ways To Gain Your Prospects Attention Using Your Picture Alone
    1. Use a uncommon hair style. You could style your hair to stand straight up like you're scared or use a wig to wear a mohawk or huge fuzzy hair.
  • 10 Uncommon And Unusual Free Product Bonuses
    1. Offline Directory - Create an online directory of offline resources. You could include names, phone numbers, addresses, etc.
  • 10 Profitable Ways To Recycle Your Content
    1. Repackage your web site content in to different products to sell. You could create speeches, audio books, classes, and video tapes with your content.
  • How To Draw Visitors To Your Web Site
    How To Draw Visitors To Your Web Site By Holding An Online Contest Or Sweepstakes
  • 10 Ways To Generate Highly Read Article Ideas
    1. Participate in chat rooms related to your targeted audience. Watch what questions people are asking and ask others what information they're interested in.
  • 10 Ways To Shift Your Sales Into Overdrive
    1. Publish testimonials for your free stuff. It would increase their value and if they're viral marketing tools, you'll have more people giving them away.
  • 15 Mail Order Reports
    These Reports are sold as information only. The contents of these reports were correct at time of publication. Purchase of these reports includes full reproduction rights and the right to resell this information in any manner desired. If You come across any information that is out-dated please let me know. I will be happy to send you the next edition free when published.
  • 10 Ways Outsourcing Can Help Grow Your Business
    Outsourcing is when you hire outside professionals or services to take on part of your business workload. You may want to outsource part of your work because you don't have the room, you need an expert, you have periodic busy periods, or you need more production to get orders out on time, etc. The following are ten ways outsourcing can save your business time and money.
  • Benefit By Helping Others
    Many people don't have the time or skills to write and create ebooks to give away to their web site visitors. Giving away ebooks from your web site can easily increase traffic and sales. Why not create promotional ebooks for other people to use so they can promote their web site.
  • Five Places Where You Can Find New Products To Sell
    Joint Venture Deals
  • Survey Says
    Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your web site.
  • 10 Bonuses That Will Sell Your Products Faster
    1. Consulting-Give your customers advice on topics related to your product or service. You can consult via e-mail, message board or chat room.
  • 10 Important Things To Tell Your Prospects
    1. Tell your prospects that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.
  • 10 Hypnotic-Like Sentences That Sell Like Crazy
    Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.
  • 10 Ways Focus Groups Can Propel Your Profits
    A focus group is a group of employees or current customers that discuss and brainstorm new ways to improve different parts of your business.
  • Use Bundling To Increase Your Profits And Sales
    An effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services. People also have come to believe package deals are a better value. You want all the products or services to be closely related. For example: if you're selling a computer you could add in software, hardware, computer furniture, etc.
  • Use Online Diaries Instead Of Testimonials
    Have your customers publish an online diary instead of giving you a testimonial. The diary would include regularly updated entries of how customers are using your product to improve their life. You could give customers a free product or a rebate in exchange for them publishing it online.
  • 20 Questions To Ask Before Creating An eBook
    1. What will be the title of your ebook and will it have a subtitle?
  • 10 Ways To Maintain Profits In A Slow Economy
    1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them.
  • 10 Ways To Increase Your Free eBook Downloads
    1. Anticipate the objections your visitors might have about your free ebook offer. You should research your target audience's needs and wants.
  • 10 Rarely Used Bonuses That Can Triple Sales
    1. Announcement Alerts - Give customers e-mail alerts about critical information or product releases before your non customers find out about it..
  • 15 Creative Ways To Make Money With eBooks
    1. Allow other e-zine publishers or web site owners to republish small nuggets or excerpts of information from your ebook with your byline or ad included.
  • 10 Rarely Used Ways To Upgrade Your Ad
    1. Tell your potential customers special events your business has sponsored. It could be charities, fund raisers, charity auctions, etc.
  • 20 Super Hot Ways To Make More Money From Your Customers
    1. Insert a brochure for another product in the first product package your customer buys from you.
  • 10 Reasons Why People Won't Buy A Second Product From You
    1. You didn't follow up after the first sale. After the sale you could have introduced your other product on the thank e-mail.
  • 10 Web Site Design And Writing No-No's
    1. Don't load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message.
  • 10 Free Bonuses That Can Ignite Your Profits
    1. Interview Articles - You could compile an ebook or report of interviews you've given to experts from your particular industry.
  • 20 Ways To Increase Your Traffic And Sales
    20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses
  • 10 Web Site Add-Ons That Can Catapult Traffic
    1. Add a message board to your web site. People will visit your web site to ask questions and answer other people's questions.
  • How To Turn Any Product You Sell Into Residual Income
    The concept of this is for you to offer a subscription type product as an upsell or backend product. For example, if you're selling an ebook for $37 offer a subscription to a related e-zine for $9.95 a month. Instead of an e-zine, it could be monthly updated information for the ebook.
  • 10 Concerns To Have Before Creating A Members Only Web Site
    1. What will be the title of your members only web site and will it have a subtitle? Will you have a logo, slogan or graphics for your members only site?
  • 10 Fool Proof Ways To Intensify Your Profits
    1. Create benefit intensifiers for your list of ad copy benefits. Example, The Benefit: "Save More Time", The Benefit's Intensifier: "Never Seen Before".
  • Five Breakthrough Marketing Ideas
    1. Offer to insert ads into your product package for other businesses. Just ask, in return that they do the same for your business. You should only trade insert ads with businesses that have the same target audience.
  • 10 Amazing Product Selling Formulas
    1. Sell your products at a wholesale price to retail web sites. You could sell them individually or in bulk.
  • How To Create Urgency So People Buy Now
    You must create urgency so people will buy your products or services now. They may not revisit your web site or see your ad again.
  • How To Increase Traffic By Offering A Free Course
    If you have extensive knowledge on a particular subject, why not create a free course for your web site visitors. The course should be related to the theme of your web site. If you're selling business related products, you would want to giveaway a free course about business. You could offer the course in html, autoresponder, and ebook format.
  • When You Give, You Shall Receive
    You can increase your marketing exposure effortlessly by placing your ad on free stuff, then allow other people to give it away. The more people that give away your free stuff the more your ad will be seen.
  • 24 Killer Press Release Secrets
    1. Your press release should sound like news, not an ad.
  • How To Get The Most From Your Free eBook Marketing Campaign
    First, your ebook needs to have an attractive title. The title should grab the attention of your intended target audience. The more appealing the title, the more your ebook will be downloaded.
  • 10 Magic Ways To Boost Your E-zine Subscribers
    1. Show your potential subscribers a sample issue of your e-zine. Black out some of the important info; this will make them more curious & subscribe.
  • 10 Flaming Hot Ways To Catapult Your Sales
    1. Create an email discussion list. The list should be related to your web site's subject. Place your ad on all posts and it will remind people to visit your site.
  • Ten Breakthrough Marketing Ideas
    1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director's home page. This technique will get lots of people to linkto your web site and give you free advertising.
  • Don't Forget About Offline Advertising
    A lot of online based businesses forget about offline advertising. It is important to combine offline and online advertising together in your marketing campaign. You can market offline more effectively by targeting people that actually have access to the internet. In all your advertising you want to include your web site address, e-mail or autoresponder addresses, and the e-mail address to subscribe to your e-zine. Below are 10 offline marketing ideas:
  • Six Ways To Create Income With Your Web Site
    1. Sell advertising space on your web site. You could sell banner or classified ads. If you want to make more money, sell sponser ads that get top placement or the best exposure.
  • 10 Reasons To Survey Your Visitors, Subscribers And Customers
    1. You'll find out what type of content visitors want to see at your web site. This will attract your visitors to revisit and read the content.
  • 10 Amazing Ways To Jump Start Your Sales
    1. Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc.
  • How To Get Valuable Feedback From Your Customers
    You can learn many things you didn't know about your business by getting valuable feedback from your customers. Your customers may buy your main product just to get the free gifts. Your visitors may think it's to hard to navigate through your web site.
  • 10 Spellbinding Ways To Light Up Your Sales
    1. Specialize your product or service if you have too much competition. If you're selling an advertising book, rewrite part of it and target it just to pet businesses.
  • How To Get An Extra 108,160 Hits A Year
    Most of you have seen those little award graphics on web sites. They are given to the web site by another web site or award association to reward the web site for a specific reason. They usually link right to the site that has given the award.
  • 10 Nifty Ways To Prolong Your Visitor's Stay
    1. Offer a free ebook that's published right on your web site. They would have to stay at your web site to read it.
  • 5 Lesser-Known Online Business Ideas
    1. Ask people to find a hidden link in your ad copy. If they find the hidden link tell them they will get a prize or freebie by clicking on it. This will increase the chance that they will buy your product or service because they will read your whole ad copy.
  • Unleash The Power Of Perpetual Marketing
    I describe perpetual marketing as a large number of people promoting one web site so they can all receive the traffic generated by each other.
  • Increase Your Orders By Answering Questions
    People will contact your customer service to ask questions about your business or products. Did you know you can increase your orders by training your customer service to actually sell products?
  • Endorsement Marketing Secrets
    Endorsement marketing is having famous or reputable people recommend your product or service to others. They could be celebrities, star athletes, musicians, etc. Choose people that are related to your business and might actually use your product or service.
  • Network Your Business Online
    Networking is when two or more different businesses stay in contact on a regular basis to build and improve each others business.
  • Multiply Your Links
    I feel the most effective way to get people to link to your web site is by offering web masters the option of giving away your free stuff. In exchange, they link to your web site. Why would other web masters want to do this? They may want give away a freebie to draw traffic to their web site. They also may not have the time, knowledge or skills to give away certain types of electronic freebies from their web site.
  • 10 Ways Writing Articles Can Improve Your Business
    1. Submit them to e-zines and web sites for publishing. Include your resource box at the end of the article to get free advertising.
  • Six Little Used Online Marketing Strategies
    1. Utilize Your Knowledge
  • Increase Your Credibility With Web Site Awards
    Web Site Awards are given from other sites to reward your site for a specific reason. They will usually give you an award graphic or text link to include on your site if you win. Awards are great to display on your Web site because they will give your business more credibility to your visitors and customers.
  • How To Use Bartering To Gain An Advantage Over Your Competition
    If you have a business on the Internet you should be bartering goods and services with other businesses. You should always try to trade for something before you buy it. Barter deals usually require no money. Although sometimes you may need money to offset the value of the goods or services being traded.
  • Online Business Press Release Writing Tips And Ideas
    Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the internet. The following is a list of some common press release writing tips:
  • 10 Effective Ways To Reduce Your Business Costs
    1. Barter
  • Age-Old Question: Is MLM a Viable Membership Model?
    If you think you want to get involved with MLM, do your research first. The challenge with MLM businesses is that people at the top are most often the winners. The biggest majority of people at the bottom end up spending money and time to get involved and end up losing whatever they put in.
  • 10 Reasons To Form A Strategic Business Alliance
    A strategic alliance is when two or more businesses join together for a set period of time. The businesses, usually, are not in direct competition, but have similar products or services that are directed toward the same target audience. Below are ten reasons to create a strategic alliance.
  • Air Freight Company: The Solution Provider
    In a fastly glabalizing world, there's absolutely no need to tarry and be left behind in the rat race. Any measure to get into the next lap should be taken to maximize one's resources and the logistics that says the need.
  • 10 Explosive Ways To Turbo-Boost Your Sales
    1. Design your web site to be a targeted resource center. Choose one subject and build on it. You'll gain repeat visitors that are interested in that topic.
  • 10 Electrifying Ways To Explode Your Orders
    1. Persuade visitors to link to your web site. Give them a freebie in exchange for them linking to your web site. It could be content, software, etc.
  • I prefer Long term Assets
    To see how well a company is doing with managing their long term assets you just need to know where to look. Some places you can find this is in the reported total assets, net income, and cash flows that are related to the investing activities of a business. An idea of how a company is utilizing long term assets can be found in their financial statements. A company that is particular good at this just happens to be one of the largest food companies and goes by the name of H.J Heinz or that famous ketchup company. It has close to 66 percent of its total assets are classified as long term assets.
  • Starting a Free Membership Site
    Basically, a free membership site is a site where the user is not charged a membership fee to use the site but is required to supply their e-mail address, choose a user name and password to enter the site, participate in the discussions and activities. Sometimes free memberships are limited to less useful information or access while paid memberships have full access.
  • Deciding on Your Membership Model
    The model you decide upon for your membership site is of the utmost importance and the one you choose depends upon your objectives. There are basically two types of membership sites. There are free sites and there are paid for sites. The two types of membership sites have one thing is common. Their memberships are made up of people who share a common need or have a common interest.
  • The Importance of Offering Regular Publishing Schedules
    The people who have paid to join your membership site depend on you to provide relevant and timely information. It is their right to expect that information to be updated on a regular basis because they may be depending upon it to make decisions. When a person joins your membership site they should be told what your publishing schedule will be so that they know when they can expect to get fresh information. Adhering to that announced schedule is vitally important.
  • Why Start a Membership Site?
    People are willing to pay for online content. In fact, the "Online Publishers Association" said that pay-for content is emerging as a hot revenue model. Business content, personals/match making, and entertainment are the hottest niches. But even smaller niches, like DVD authoring, sports coaching, marketing services, and dieting are producing profits.
  • Is Starting a Membership Site for You?
    The Internet is the ultimate 'equal opportunity employer'. Anybody can start a membership business on the Internet. All that is needed is a subject, a website and the tools to build the site. You can start a membership website business but the question is should you?
  • Beware of Affiliate Spamming!
    The modern variation of the practice of paying finder's-fees for the introduction of new clients to a business is a popular method of promoting Internet businesses called affiliate marketing. An affiliate marketer is paid for every visitor, subscriber, or customer provided to an Internet business because of his efforts. The affiliate marketer earns compensation based on a certain value for each visit (Pay per click), registrant (Pay per lead), or a commission for each customer or sale (Pay per Sale), or any combination.
  • Being Professional with Help Desk Systems and Forums
    You need to automate everything if you want to be successful in measuring customer satisfaction. Surveying your customers is a great way of measuring customer satisfaction but if they take too much time away from other important work, it will fall by the wayside. Automate both your requests for completing the survey and your collection and reporting of the data. Some help desk management software will do this for you. If yours does not, consider customization that will enable it -- it's worth the investment.

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