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Kaye Z. Marks's Articles in Branding
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How to be Aware of Your Brand’s Performance
When any kind of problem comes along, many companies are inclined to gravitate towards the quickest, and often least extensive method of fixing it. For some issues this can be adequate to solve, but when the problem is related to something as intricate as a brand name, a much deeper consideration on how to improve things is going to be needed.
Corporate Branding vs. Personal Branding
Personal branding is all about you. It is something that any of us can relate to because it is what other people see as a reflection of our identity and values.
Branding For A Business-Consumer Relationship
A primary fact that should be at the hearts and minds and behind all the efforts of every advertiser is that a brand establishes the relationship between a business and its consumers. Whether you have a strong faithful relationship or a weak seasonal relationship with your consumers would depend entirely on your brand and your management and maintenance of its overall image.
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