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Kaye Z. Marks's Articles in Advertising

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  • Advertising Your Startup Business
    Sometimes what creates a long lasting impression in any customer’s mind is not just the product being sold. Watch any commercial, any ad campaign, and a noticeable trend can be seen: they are flashy, funny, eye catching, memorable, and rarely for just the product or service. Making a customer remember you can be one of the most important details with any business, even more so for a fledgling company just getting onto its feet.
  • Analyzing What Your Design Says About You
    Design is always part and parcel of what makes your marketing campaign successful. As a graphic designer, half of your task is to make sure that not only do you make it easy for your target audience to understand your message, but to direct them also to your message.
  • Are You With A Professional Full Color Printing Company?
    Whether you are a graphic designer or a business owner, choosing the most suitable commercial printer for your full color printing job is one of the most important factors for a successful marketing collateral.
  • Avoid Using The Word Quality for more Effective Ads
    It is not always true that when you use the word ‘quality’ in your print ads, you are assured of leads for your business. Sometimes, using the word too much can give you more losses than gains.
  • Color Your Ads Right
    Do your colors say the right message to your clients and prospects?

    Believe it or not, your choice of colors does make a difference in how your target audience receives your message. When done right, your colors can actually help you convey the right message that brings out the brand that you would want to be recognized.
  • Create Ripples With Your Advertising
    In any type of advertising, whether color printing or the media, the key to marketing effectively is to be in the same wavelength as that of your target audience. It does not matter how great your design is or how appropriate your message, you would not get their attention if your target clients are preoccupied with something else.
  • Get Into Your Readers' Minds
    Just what do you think are your clients thinking when they react to your advertising campaign? Do they appreciate based on their needs or wants? Or do they decide what is good and what is not based on their own preference and requirements?
  • How To Create Hard Hitting Ads
    You want to know how to create ads that work? The secret is actually in the time that your target audience looks at your color printing ads. Two seconds. That’s right, you heard me. It takes only two seconds to grab your target clients’ attention.
  • How To Get People To Advertise For You
    How do you get people to advertise for you? With a referral program of course! Now that you have made a sale from a client, this is the best time to ask for a referral.
  • How To Sugar-Coat Your Ad Copy
    Time and again, it has been suggested that the best way to encourage your target clients to become definite buyers of your products is to get them so interested in your marketing campaign. And the only way to do that is if you can give them what they want.
  • Mistakes to Avoid in Your Advertising Campaign
    Here are surefire ways to blow your marketing campaign
  • The Tango between Formal and Casual Advertising
    Why is it that casual and personal advertising is so much more attractive than formal marketing? It seems that casual marketing is so much popular because when you use it in your ads you are most likely to have a good relationship with your clients and associates.
  • The Truth about Commercial Printing
    Commercial printing is all about those shiny marketing collaterals you use to entice your target readers to your business. In fact, commercial printing is all about creating a collage of beautiful colors that use halftone, spot colors, and process colors.
  • What Every Advert Must Know About Advertising
    There are many truths to be found about advertising. In fact, whoever you are talking with would tell you about so many things that you should do and not do in order for you to have a successful marketing campaign. So let us start with some of the truths and myths that every advert should know to effectively run an ad.
  • Why Different Is Anything But Bad When Advertising
    Time and again, most advice columns and expert opinions in marketing always suggest that in order for your business to stand out, you have to be different among the rest. In any business, such as your commercial color printing company, being different is not bad actually, but rather a plus factor to generate more leads to increase your sales.
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