Submit Articles

Katie Marcus's Articles in Marketing

Show All|Display Category|Title|Newest|Oldest
  • 4 Ways to Improve Customer Relations
    When you own a small business, you need every advantage you can get. You are constantly competing with the “big boys”, the monster corporations that can bury you in piles of cash if they want.
  • Keeping in Touch with Your Customers
    Owning a small business is hard work. You need to take advantage of every available tool at your disposal in order to maximize your profits. One of the most important things you can (and should) do to ensure that your business stays on its feet is to communicate regularly with your customers.
  • Ingredients for an Appealing Logo
    When you are ready to create your business logo, you need to take your time to make sure your logo reflects your business’s personality and that it’s memorable. This logo will go on all your marketing materials, from brochures to custom business cards. Read on for the three most important ingredients you need to create a memorable and appealing logo.
  • Commercial Printing Paper: Brightness, Weight, and Coating
    The commercial printing industry has a language all to itself. For anyone diving into their first commercial printing project, this language barrier can be intimidating at best. For example, the type of paper you choose to print on has a number of key descriptors: brightness, weight, and coating. Each of these describes the different aspect of the paper and will help you choose which kind of paper you need for your printing project.
  • Scribus and Apple Pages: Software Programs for Making Brochures
    Making business brochures is easy. Making brochures that look good is a bit more difficult. Making effective brochures that increase profits is harder yet. But with the help of a well designed, user friendly software program, the task becomes somewhat more manageable.
  • Turn Your Customers into Salespeople
    The success of any business depends upon an effective marketing plan. Marketing can occur in many forums utilizing varying tools. Many small businesses do not create a comprehensive and coherent marketing plan. They engage in scattered shotgun approach which ends up with a diluted message and poor consequent sales.
  • Marketing Secrets to Reel in Customers
    To increase your market share, the first place you want to look for improvements in your business is with your marketing campaign. Most marketing campaigns can be improved on, no matter how many products are sold or how many customers buy the product.
  • The Basics of Multi-Level Marketing (MLM)
    You have seen the ads that are too good to be true: “Make $10,000 a month from home” or “Be your own boss and make $3,000 a week!” These ads are in the paper, on the Internet, on television commercials and fill up your inbox.
  • How to Attract New Customers
    Generally, when a company is trying to generate sales leads, using only one tactic is not going to work. You need to mix it up – use traditional techniques like direct mailers along with electronic tactics like sending out e-newsletters.
  • Building Your Business
    If you want solid business, you need to do more than just have a lot of sales.

    Don’t get me wrong, companies that hold a lot of sales are going to get a certain amount of business, but the kind they get will be short lived and last only until the sale is over with. The more sale based your customers are the less business you’ll do during those period between sales. What you need to do is develop stronger ties with your customers.
  • Methods of Marketing
    Many marketing methods are open to large corporations with deep advertising budgets. However, small business owners need to be more creative. There are methods available to companies of any size that will prove economical and effective.
  • Are You with the Right Printing Company?
    If you have spent hours upon hours getting your logo just right; getting the photos for your brochure placed in their perfect spots; and you’ve spent days getting your text colors just so, you need to make sure you have a great color printing company that won’t make a muck of all your hard work!
  • Investigating Online Brochure Printing
    So, you have decided that you want to use brochure printing as a tactic in your marketing plan. Congratulations! Marketing brochures can be one of the easiest and effective ways to reach your customers.
  • The Effectiveness of an Empty Space
    There are so many facets of ad design that get hammered home in article after article. Everyone is telling you how to maximize your headline’s impact and how to make your font stand out amid a sea of marketing. So much time is spent on what should go into your ad that we sometimes neglect one of the most important and eye catching elements, the empty spaces.
  • The Pros of Posters versus the Pros of Catalogs
    Many business owners today are increasingly engaged in tunnel vision solely focused on the online marketing arena. Often forgotten are tried and true methodologies, which have been utilized for generations.
  • How to Do Sensual Advertising
    It is not hard to figure out what your advertising specifically says. If you are introducing a new product, it is likely to mention the products release along with key features that make that product worth buying. All of this is what it literally says in words, but every advertisement is going to say more than just that.
  • Plan Ahead for Stronger Marketing
    One of the most important elements in increasing sales is to develop a strategy and implement it. You want something that sets you apart from others, not something that everyone else has tried. Although the marketing strategy of others may indeed work, if it is overused, at some point it will no longer have any effect.
  • Postcard Printing on a Budget
    Mailing postcards can be an effective way to garner business, if you do it correctly. If you spend more money on the postcards than the response they are bringing in, that is obviously a problem and all your hard work will have been for nothing.
  • Less is More Works
    A simple marketing design is one that grabs your potential customers’ attention and clearly delivers your message to them. Your presentation makes all the difference as to whether people will notice your marketing material, understand your message and take action.
  • What Does Your Business Card Say About You
    While business card printing may be an affordable advertising option, you should not take the design of your business card lightly. Your business card makes a statement about you as an individual and your business as a whole. Without proper planning and design, you could be making the wrong statement to those you are giving your business card to throughout your day.
  • Creative Marketing Ideas with Group Brainstorming Exercises
    Whether you are designing an expensive television commercial or full color business cards, one of the best ways to find a winning marketing plan is with a team brainstorming exercise. When handled correctly, brainstorming as a group is one of the best ways to come up with creative ideas.
  • Five Tips for a Short, Quick and Effective Copy
    “Look here!” “Try now!” “Free!”

    Would a long sentence like this really grab your attention at first glance if I were trying to sell you something? Probably not, if you are like most people, you skim advertisements; you do not read them word for word. The first three phrases of this article will be more effective in an ad rather than explaining the fine print to a customer.
Sign Up for a free account or learn more.

Partners:


Nursing Agency Business
Cyber Cafe Software
Background Check
Music Streaming
Video Streaming
Software Blog
Web Design
Answer Portion
Celebrity Pictures
Desktop Wallpaper
Writer Market
Learn Online Degree
Latest News
Master Degree
Kojak
University Degree Online
Naruto Gallery
Submit Articles
Member Login
Top Authors
Most Popular Articles
Submission Guidelines
Ezine Notifications
Article RSS Feeds
eXTReMe Tracker

Powered by Article Dashboard