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Dennis Gartland II's Articles
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How to Design Magazine Advertisements with a better ROI
1. Headline: On the average, 5x more people read the headline as the body copy. If people like the Headline they will continue to read the body copy. The Headline is what pulls them in. The headline should be simple and clearly state a benefit.
Better Print Advertising
1. Headline: On the average, five times more people read the headline than the body copy. If consumers like the Headline they will go on to read the body copy. The Headline is what brings them in. The headline must be easy to understand and state the reason why the consumer should continue on and read the body copy.
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