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Colleen Davis's Articles in Advertising

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  • Some Products Need More Attention
    I’ve opened up so many catalogs in my lifetime to see a gridlock of little boxes, each the exact same size, and each filled with little pictures with a bit of writing underneath them. Everything is exactly the same size, and everything is given the exact same amount of attention.
  • Give Them Something To Remember You By
    Business cards serve a very specific and obvious purpose. You’re going to get business card printing so that you can give people something so that they’ll be able to contact you later on.
  • The Many Aspects of a Brochure’s Design
    The longer something gets, the more room there is for ways to design it. A postcard can only be approached in so many different ways. Because of how short it is your hands are always going to be tied when it comes to getting creative with your design.
  • Business Card Printing on a Budget
    Small and large businesses alike often do not have the need nor the budget for expensive business card printing projects. But business cards are an essential tool for communicating with customers.
  • The Top 5 in Brochure Printing
    Brochures are one of those marketing tools that almost every business needs because of their versatility. The same brochure can be used as a visual for a sales pitch, a direct mail piece, a reply to an inquiry
  • How Do You Get To Know Your Customers?
    Your customers: these are the people you’re trying to appeal to. They are the lifeblood of your business, and without them you won’t be able to survive. They are who you’re appealing to. Each time you get anything printed for marketing
  • Don’t Try to Force Authenticity
    I have to wonder how many companies have hired someone to do their graphic designs for something like their business card printing, and have told the company they hired, “Make it look different but authentic at the same time.”
  • Go Beyond The Basics
    If you’re going to get calendar printing done with your company, you need to do more than just hand people a calendar. The fact that this will be free doesn’t really mean that much. First, many other companies are going to be doing the same thing
  • Don’t Limit Yourself
    Custom business cards have a lot of potential in them. They can be far more than the simplistic cards I often get handed. Too often a person typecasts a business card as a card with contact information and nothing else.
  • Business Card Printing Design Tips
    It's no secret that you, like everybody else, make your business cards a part of nearly every type of correspondence you have with your customers. Who doesn't? It's almost a mortal sin to not have one in this period of rough and unforgivable competition.
  • The Versatility of Brochures
    Advertising your company effectively requires the right kind of tools for reaching the right kind of clients. Often this entails using a variety of advertising medium, including newspaper ads, different direct mail pieces
  • Promotional Calendar Printing: Focus on the Audience
    Promotional calendars are a great way to connect with your customers and market your brand. Consumers enjoy receiving free gifts from businesses, especially if they are useful. A calendar imprinted with your logo and contact information will keep your company
  • Why You Should Market with Postcards
    If you aren’t using postcard marketing in your marketing campaign, you are missing out on an effective and low-cost marketing tool. Here are some of the top reasons why you should add postcards to your marketing repertoire pronto.
  • Maximizing Potential with Two Sided Business Card Printing
    Everyone knows to include your contact information, your company name, and the logo on the front of a business card. You may also know that two-sided business card printing adds more real estate space for advertising your company
  • Do’s And Don’ts Of Creating Catalogs
    When it comes to catalog or booklet printing, there are some guidelines you can follow to make your catalog or booklet work hard for you. It just takes a little work from you upfront to make sure your catalog will sell for you.
  • Business Card Printing: Still An Indispensable Industry
    Business card printing has become an indispensable industry for businesses of all sizes. Even with modern day communication tools such as e-mail and cell phones, that business card is still an excellent way to communicate your brand and contact information to your customers.
  • Promotional Strategies For Those Who Don’t Like Promotion
    Not every small business owner is a natural seller. Many business owners are introverts or don’t like to be seen as pushy and unrelenting – the typical salesperson stereotype. But there’s nothing that says typical salespeople get all the sales or are the best at promoting a business.
  • Are Flyers For You?
    There comes a times to look at every form of advertising and figure out which one is going to be best for your company. I guess saying which one is a tad misleading because you’re going to be using multiple types if you really want to appeal to the largest audience possible
  • Guerrilla Marketing Basics for the Small Business
    Guerrilla marketing is a concept that many small business owners can get on board with: it’s a marketing system that relies on a very low budget by using time, energy and imagination to create a successful marketing campaign. It was created by Jay Conrad Levinson
  • Label Printing Basics
    Label printing is used in every business. Even if you don’t have product labels, you still need shipping labels. And what about safety labels? You need to label anything that you might have in your production area that could be dangerous.
  • Direct Mail Marketing 101
    You have to communicate with your customers and prospective customers, or your business will not survive. There are many ways in which you can do this, and the number of options grows all the time.
  • What To Look For In A Postcard Printer
    Direct mail postcards are one of the most inexpensive and effective ways to promote your business. Postcards cost less than $1 to print and mail, and may be even cheaper the more postcards you buy.
  • Do You Know the Difference between a Flyer and a Brochure?
    Whenever I search for flyer printing tips, I’m bound to find some brochure printing tips instead. It seems that some industries think that flyers and brochures are one in the same, or at least the same design ideas apply to both. But I don’t think so.
  • Five Things to Know to Make Great Brochures
    If you are designing a brochure printing project, you are embarking on what could be a very profitable step for your company. Brochures are tremendous marketing tools that can generate a great deal of revenue for your business.
  • Keys to a Good Marketing Postcard
    Most businesses use a variety of marketing materials to promote their products. Brochures, business cards, and posters are some of the most common. But another advertising tool that is not quite as popular anymore is still a strong one for you to consider.
  • How to Effectively Launch a New Product
    Launching a new product takes work – almost as much work as creating the product itself. But the results of a well-executed launch are worth it
  • Poster Strategies for Success
    Let’s face it. Poster printing may be a great way to advertise your business and products, but it takes more thought that simply hanging a poster and hoping for the best.
  • The Informed Buyer
    The more information I have the more comfortable I am about making a purchase. The bigger the purchase is the more important this becomes, too, and something all companies should keep in mind.
  • Getting More From Your Customers
    In this article, we are going to discuss the third item in that list: getting your customers to buy higher value products. This technique is also known as “upselling”.
  • Cultivating Your Business Image
    When you have a business, it’s important to know the many ways you can build its image. We hear of many different ways, but some are more effective than others.
  • When Posters Can Help
    The trickiest and most frequent question encountered when putting together plans for poster marketing is that of timing. Posters are a great advertising tool and can be immensely effective
  • Some Little Known Secrets to Advertising
    Advertising is both an art and a science. Both content and means of delivery can vary widely. Today's advertising can entail anything from brochure printing yielding quality full color brochures
  • Tradeshow Marketing to Everyone from Gen Y to the Boomers
    You’re all ready for your trade show. You have your poster printing finished, you have brochures ready to hand out, business cards at the ready … but do you have the key knowledge needed for a successful trade show appearance?
  • How to Market to Women
    Women and men are different creatures in many ways, and the way they each interpret marketing is very different.
  • The Basics Of Brochure Design - Revisited
    The key to having a successful brochure printing campaign is to make it simple and as always, stick to the basics.
  • Brochures That Compel Them To Call
    A simple brochure can be made to further encourage your target readers not only to give their full attention, but also keep your brochure printing project for future reference.
  • How To Make Irresistible Flyers
    Whichever way you hand them out or deliver them to your target readers, your flyer printing project is definitely the most worked out marketing tool in your bevy of promotional materials.
  • Dress Your Catalog For Success
    Creating your catalog printing project is like developing your own fashion ensemble – you need to create a fashion line that would make people want to buy. Fashion is not something that any ordinary person would want to acquire because they need it.
  • How To Create Head-Turning Brochures
    It’s not that easy to create your own brochure printing project, not to mention that you have to keep in mind that what you are using for your brochure printing paper comes from trees – trees that are part of what keeps us alive and breathing.
  • Your Brochures: A Reader And A Keeper
    When you want your brochures to do more than what they are intended for, you need to give them that extra stretch that will make your brochure printing pieces keepers, instead of just plain readers.
  • What You Should NOT Do With Your Poster Printing Design
    Your poster printing project’s success depends on several elements, a few of which includes your content, your design, and your message. An attractive and readable poster printing material gets your target readers to pay more attention to your message.
  • A Quick Peek At Effective Flyers
    A flyer printing project can only be considered effective when you have clients to prove it; your clients are pleased with what they see from your print flyers; and they keep coming back for more. And the best way to know when your target readers are pleased is when they feel confident enough about your business that they tell their friends, family and acquaintances about you and what you have done for them.
  • Use Postcards To Gain Clients (And Keep Them, Too)
    Business owners know that it’s not that easy to get potential clients to become regular buyers. But it is still harder to try to keep these clients to stay and continue to support your business. With so many competition coming out everyday, every hour, it is very hard indeed to maintain your business leverage.
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