I Presuppose So

At the core of presupposition is the idea that we can assume a mental position or thought which our prospects or clients must take for granted in order for everything else that we say to make sense without us actually having to name the core concept.

Presupposition is that which must be accepted as true in order to make sense of the sentence. Think about that definition for a moment. If it is that which must be accepted as true, it has to be accepted because you didn't say it. In other words, it's assumed, or presupposed.

The idea is, we want to get to the point of not having to say the ideas.

With presuppositions, you are going to learn to talk in ways that force your prospect to assume and presuppose what you want them to think. And by assuming the core, it allows them to make sense of what you're saying.

This gets us closer to getting people to think what it is that we want them to think without us having to say it.

A very popular example of presupposition: "We have to fight the terrorists over there so we won't have to fight them over here."

What does that presuppose? Well, it presupposes that we have to 'fight them' at all. It also presupposes that if we don't fight them over there, they're going to come here for a fight.

'The great ocean of truth lay all undiscovered before me.' -Sir Isaac Newton

Here's another presupposition by Isaac Newton. It presupposes that there is a 'truth' that we are capable of discovering. It doesn't say whether this truth is universal or individualized which leaves us to wonder.

This is one that has been taught to sales professionals since the dawn of sales. "How will you be paying for this today?"

This presupposes that the potential buyer is a definite buyer when the answer to the question has to be how it's being paid for, not if it's being paid for.

Here's another cool thing about presuppositions: nouns presuppose existence. So any time you say a noun or anything near or similar, you're presupposing a level of existence. Can you see how much presupposition exists in the world?

What are some examples of how you can you use presupposition in your business?
SEOcontest2008 | Public Record

Kenrick Cleveland teaches strategies to earn the business of affluent prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion strategies.

5 out of 54 out of 53 out of 52 out of 51 out of 5  

Not yet Rated | Article Directory
I Presuppose So

Please Rate this Article