College Basketball Memorabilia

College basketball is a popular sport and big business. Countless dollars are spent within the industry, and the money isn't only going into the pockets of overpaid pro athletes.

There is an ever-growing demand for college basketball apparel, memorabilia and footwear. Fans of all ages purchase autographed caps to promote their favorite players. Older fans are taking a nostalgic turn and buying basketball jerseys of their own college teams. The younger set, meanwhile, is raised in the fashions launched by their favorite basketball stars.

When the NCAA tournament begins in March, the demand for college basketball merchandise goes through the roof. Suddenly, everyone is in the market for college caps, jerseys, shorts, logos, headbands, wristbands and team logo merchandise.

Basketball shoes never go out of style, and every fan wants to sport the shoes endorsed by their favorite athletes. Adidas, Nike and Reebok and Adidas have all fueled this fire by marketing shoes endorsed by popular basketball starts. Since 1923 when Chuck Taylor endorsed his first pair of Converse sneakers, kids have been pleading with parents to buy shoes carrying the name of their favorite athletes. Fueling the merchandising fire is the high voltage advertising that accompanies every basketball game telecast.

The arrival of the Internet has made college basketball merchandise even more accessible. Buyers can now purchase anything and everything online, from college flags, banners, hats, helmets and jackets, to shoes, shorts, watches, jewelry and more. Autographed photographs of favorite players, and photos from historic matches can be easily purchased online. You can even buy a watch that was worn by a coach or a star player.

The Internet has made it extremely easy for fans to find basketball merchandise particularly associated with their choice of college. Some sites offer custom-made basketball uniforms, so a fan merely enters his or her size requirements to get a "regulation" jersey, jacket or shorts.

Folding chairs are available in college colors, stainless steel and pewter travel mugs, water bottles, helmets -- virtually anything you want is emblazoned with college basketball logos and ready to please hungry fans. Even desktops are getting into the college basketball memorabilia groove, and the tech-savvy fan can purchase an optical mouse in his or her choice of college colors.

Online auction sites are great sources for college basketball merchandise. Hundreds of retailers put up basketball memorabilia on the auction sites, and wait for the fans' best bids. If you're in the market for memorabilia you'll need to bid with caution, as there is an influx of fake memorabilia on the market. Check the seller's return policy and feedback rating before agreeing to make your purchase.

From the day the big tourney kicks off in March, right through Christmas, college basketball memorabilia means big bucks for marketers. If you have a college basketball fan on your shopping list, you'll never be short of great gift ideas.

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Contributor Nadia Eshott is an author for several popular Internet magazines, on sports recreation and leisure guide subjects.

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College Basketball Memorabilia

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