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1. Tell your prospects that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it. 2. Tell your prospects that you offer a lower price. If you can't afford to offer a lower price you could always hold the occasional discount sale. 3. Tell your prospects that your product achieves results faster. People are becoming more and more impatient and want results fast. 4. Tell your prospects you've been in business for a longer period of time. People think if you've been in business longer you have more credibility. 5. Tell your prospects that your product tastes, smells sounds, looks, or feels better. When you target the senses you're triggering human appeal. 6. Tell your prospects your product is compact or light. People may want to take the product on a trip or don't have much room where they live. 7. Tell your prospects that your product lasts longer. People don't like to spend more money purchasing replacement products all the time. 8. Tell your prospects that your product is easy to use. People don't want to buy a product that they have to read a 100 page instruction manual. 8. Tell your prospects that your product is easy to use. People don't want to buy a product that they have to read a 100 page instruction manual. 10. Tell your prospects that you stand behind all your products. People want to know that you back- up any claims you make about your product. ----
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